Problem Solved:
Pantara Resorts, located in Murree, faced challenges in generating online bookings and reaching a broader audience through digital channels. Their previous marketing efforts were not yielding the desired ROI, and they sought to develop a comprehensive digital strategy that could improve their online visibility and drive direct bookings, especially during off-peak seasons.
Solutions:
We developed and implemented a digital marketing strategy focusing on targeted ads, search engine optimization (SEO), and social media management. By leveraging platforms such as Meta (Facebook/Instagram) and Google Ads, we created a tailored marketing campaign that reached potential guests through precise demographic targeting. We also optimized their website for better search engine ranking and integrated call-to-action strategies to increase bookings.
Results and Achievements:
- Generated $64,450+ in revenue with 8x ROAS through targeted Meta and Google Ads campaigns.
- Increased Instagram followers by 7,500+, boosting social media engagement and brand awareness.
- Achieved a guest satisfaction rate of 99%, contributing to higher positive reviews and repeat bookings.
- Drove a 35% increase in bookings during off-peak months, with a notable rise in direct website bookings.
